BEST MEMBERSHIP INITIATIVE BY AN ASSOCIATION
Builders Merchants Federation – Regional Centres of Excellence
The BMF business strategy is centred on greater interaction with all our members – without whom, we would not exist. We are committed to providing opportunities for as many as possible to engage in our training and events. Developing Regional Centres of Excellence has not only cemented our relationships with 27 (and counting) larger members who are delighted to share their training facilities with colleagues in the industry, but has also encouraged over 1,300 people to engage directly with the BMF in the last 18 months, many of who would not have been able to do so before. The BMF have implemented a simple, low-cost initiative that demonstrably supports and encourages broader membership engagement throughout the UK.
Catering Equipment Suppliers Association – Product Forum Restructuring
Product Liaison Committees Restructuring, following the results of our bespoke member research the results determined a number of key members needs that were not being effectively met. As a result of the findings a strategic action plan was determined to increase face-to-face member engagement and ensure that they had their voices heard.
Emerging Payments Association – Women in PayTech
Project Women in PayTech provides a platform to enable and support gender balance and professional development within the payments and FinTech industry at every level through an event-led portfolio of activity, connection to a community of mentors, and access to information, guidance and research. The initiative was launched in early 2018. The event-led activity of this initiative has more than doubled in size in just one year, with highly positive feedback and engagement from all delegates. It has provided professional guidance, mentorship, and cross-industry case studies to representatives from over 100+ organisations. Supported by Visa and a number of strategic partners (including HM Treasury and the European Women in Payments Network), the goal of this initiative is to be the catalyst for a profound change in the composition of our emerging payments community, through the creation of a forum of influential women that can represent women’s interest at every level of the payments business, and wider industry. The community is proud to be composed of individuals at every stage of their career and is open and accessible to the wider payments industry. Attendees have consistently described the sessions as ‘inspirational, motivating, thought-provoking, practical and empowering’.
Finance & Leasing Association – Specialist Automotive Finance
The Finance & Leasing Association (FLA) is the leading trade body for the asset, consumer and motor finance sectors in the UK. Over 91% of all private new car registrations in the UK were financed by the FLA’s members in 2018. A key risk for the industry and consumers is the way motor finance, provided by lenders, is sold by motor retailers and brokers. In 2007, to professionalise the sale of motor finance, the FLA launched Specialist Automotive Finance (SAF) an initiative which provides free online training for motor retailers. SAF aims to improve the knowledge and professionalism of retail staff selling motor finance products, to help ensure good customer outcomes and to build consumer confidence in motor finance. In 2019 SAF has been redeveloped and expanded to provide a pathway of learning – making it easier than ever before for staff to attain the SAF Advanced level-3 motor finance qualification.
36,000 customer facing staff from 1,400 firms are registered to take the annual SAF Expert annual competency test and over 300 have obtained the SAF Advanced level-3 qualification. SAF is widely regarded as the industry standard for motor finance learning.
Law Society of Scotland – Profile of the Profession research
Our Profile of the Profession (PoP) study is a major piece of research focusing on equality and diversity issues in Scotland’s legal sector. More than 2,700 Scottish solicitors and accredited paralegals participating in our 2018 survey, giving us a huge, robust evidence base. The response rate also indicates that the legal profession understands the importance of equality and diversity. The findings underpin all of our equality and diversity work. The previous PoP survey in 2013 enabled us to complete research on the gender pay gap in the profession and develop and promote our Equality and Diversity Standards to law firms and in-house legal teams. Following the 2018 survey, we have set out 28 steps to address equality and diversity issues we have identified in the legal profession. These include:
– Promoting the benefits of flexible working
– Providing unconscious bias training to the profession
– Host a summit of leaders from across the legal profession to discuss the extent of bullying, harassment and sexual harassment and consider how together we can bring cultural change and introduce a zero-tolerance approach.
– Targeting our mentoring programme to groups which are under-represented at senior levels within the legal profession.
National Day Nurseries Association – Supporting members with new GDPR legislation
National Day Nurseries Association (NDNA) is the membership association supporting and representing day nurseries across the UK. Our Vision is for all children and families to flourish through excellent early years care and learning. Our Mission is to lead and empower the sector so that nurseries and the early years workforce deliver sustainable, high quality care and learning. General Data Protection Regulation (GDPR) legislation came into force on 25th May 2018. It was a worrying issue for our almost 7,000 members. We identified a way to support members, alleviate their fears and also drive membership growth. Our range of support was either exclusive or discounted for members. This included the only childcare-specific GDPR training available in the market, a GDPR FAQ webpage, key free resources and GDPR experts on hand to take enquiries.
NDNA’s membership initiative led to:
• 22% increase in new member recruitment
• 141% increase in returning members
• Unprecedented access of member benefits
• Record attendance at NDNA training.
This initiative allowed us to reach and support more members than ever before. As per our Mission, we can truly say we have led and empowered nurseries, helping them to avoid ruinous fines at a difficult time.
Pensions Management Institute – PMI Fellowship Network
The PMI Fellowship Network is a voluntary initiative which offers Fellows opportunities to expand their professional contacts, including giving feedback to policy makers, providing a forum to discuss achievements in their fields and discover new ways of thinking and collaboration. There are currently 18 PMI Fellowship Network Ambassadors (FNAs) who take responsibility for leading discussions at meetings and acting as the conduits between the various Fellowship Networks and PMI House. This network allows PMI to tap into the expertise of our Fellows community and further strengthen our positions as a key force in the industry. I would particularly like to express my appreciation for PMI’s FNAs for their time and expertise given to the network. Their participation has reinforced the PMI brand and the importance of member engagement. It is my hope that they will inspire more Fellows to get involved in the PMI Fellowship Network community to discover new ways of thinking and collaboration for the benefit of the wider pension’s environment.
Royal College of General Practitioners – Discover GP in 360°
RCGP has an obligation to promote and market careers in general practice not only to fulfil an ever-growing workforce need but to ensure that the College continues to grow and develop its membership through raising awareness and understanding amongst a young and aspirational audience. Research shows that students are regularly exposed to negativity towards general practice. Many other medical specialties also experience ‘denigration’ and ‘factionalism’ is widespread, but general practice is the worst affected. In response the College’s Discover GP programme aims to support, encourage and empower pupils, students and foundation doctors to encounter, explore and experience the endless opportunities a career in general practice can offer. Amongst a packed programme of activity, and in response to our research, the College developed a virtual reality experience which would allow young people to experience the role of a GP in a variety of real-life scenarios. Though in its infancy, our experience is already being used in a range of educational settings to allow young people to experience the work undertaken by GPs and healthcare professionals and give exposure to all-important GP role models.