ACCA (the Association of Chartered Certified Accountants) – Accounting & Business
AB magazine brings ACCA’s brand experience to life by providing an inspirational and information-packed digital magazine for our members, and it has long been the most valued of all ACCA’s member benefits. It is available to our 227,000 members in 179 countries, our 544,000 future members and, as it’s not behind a paywall, it’s also available to members of the public. https://abmagazine.accaglobal.com/uk/en.html. AB magazine’s been published in printed format since ACCA’s inception 120 years ago. The first iteration of the app edition was launched in 2015. In September 2020, ACCA announced that AB magazine – in its seven regional versions – was going fully online as part of ACCA’s wider digital transformation strategy. The written content includes interviews with influential leaders, young members as the voice of a new generation, members in offbeat roles, members who are an inspiration to others, those in aspirational roles – all designed to make our members proud of their profession and professional body. The online magazine and app is supported by innovative content across other channels and media, such as infographics, podcasts and videos on related topics.
Chartered Management Institute – Better Managers
When the pandemic struck, CMI had to move quickly. This was a national crisis. The CMI had to support members and promote the highest standards of management and leadership. If there was a time for leadership, both from the CMI and its community, it was now. Through a newly-formed content-and-comms group, the team decided to ditch the carefully-crafted content plans and go into hyper-responsive mode. CMI’s community needed quality, regular information and insight. Within a week – despite huge technical obstacles – we launched a ‘Covid hub’ built around key member concerns. We also accelerated from twice-monthly to a twice-weekly newsletter send. It was intense. We started a ‘Managers’ Diary’, getting fresh insights from a different manager every day. CMI’s chief executive Ann Francked committed to holding a regular Friday lunchtime ‘Better Managers Briefing’ webinar that we’d quickly repurpose into topical insight. Crucially, these webinars were open for members and non-members – this was a time to reach out.
European Specialist Sports Nutrition Alliance – COVID-19 Resource Hub
To support its members and sports and active nutrition consumers during the COVID-19 pandemic, the European Specialist Sports Nutrition Association (ESSNA) created a COVID-19 Resource Hub. The Hub was posted publicly on ESSNA’s website to positively influence the sports nutrition sector and contained resources such as guides on sports nutrition at home, a regularly updated guide on exercise restrictions across Europe, a guide on crisis communications, webinars on the future of sports nutrition in light of COVID-19 and ESSNA’s statement on non-compliant products during the pandemic.
International Hydropower Association – Hydropower Today
Hydropower Today is the International Hydropower Association’s monthly newsletter. As a non-profit membership organisation, IHA serves as the voice of sustainable hydropower and a centre of excellence for the global hydropower community. Relaunched in August 2020, the Hydropower Today newsletter is one of our most powerful tools to communicate directly with members and the wider sector we represent. The newsletter’s purpose is to inform and educate the hydropower sector in accordance with IHA’s overarching mission to advance sustainable hydropower. The newsletter shares reports on latest sector trends, developments and good practices, and highlights IHA’s activities and programmes, as well as the achievements of our members. Hydropower Today reaches a large and diverse global audience of hydropower developers, operators and manufacturers, policy-makers, regulators, civil society organisations and academia. The 17,000 recipients learn how hydropower can and should be developed sustainably, with reference to real-world examples of sustainable practices. The newsletter was rebranded and relaunched last Summer and has found a newfound importance during the Covid-19 pandemic as a way to stay connected with members and subscribers, as an alternative to printed publications and physical events.
The Institution of Occupational Safety and Health – ioshmagazine.com
The Institution of Occupational Safety and Health (IOSH) supports its 46,000 global members in helping organisations create a world where work is safe and healthy for every working person, every day. Procedures, protection and prevention are key. IOSH launched IOSH magazine and its online publication at ioshmagazine.com in 2016 to support membership engagement, education and its wider outreach goals. In 2019 the magazine was to be revitalised across all channels with a root-and-branch review leading to a new content strategy more closely aligned to IOSH’s five-year organisational strategy and IOSH’s new institution website.
It would set out to:
– Inspire readers to become an influential force for good in their organisations
– Enhance their knowledge and skills
– Be the principal channel for sharing insights, ideas and innovations
– Attract and resonate with all members regardless of global location or sector
– Attract an audience beyond membership to support IOSH’s outreach goals
Cognisant of media consumption trends, the website aimed to provide members with content they could watch and listen to as well as read.
