Best Association Newsletter 2018
Association of British HealthTech Industries – Primed: ABHI’s Fortnightly Newsletter
ABHI produces a fortnightly newsletter for Members and partners, containing snapshots of relevant news, events, funding opportunities and market access updates. The newsletter also supports ABHI’s strategic drive to attract more digitally-focused members, by including relevant thought-leadership content. The bulletin acts as a vehicle for engaging with members by highlighting relevant opportunities for companies to involved themselves in the work of the association.
Association of Women Solicitors London – AWS London Newsletter
In 1919 the Sex Disqualification (Removal) Act was given royal assent enabling women to qualify as solicitors for the first time. In 1923 Carrie Morrison, the first female solicitor, formed an association for women solicitors to offer support and guidance to women in the profession. Since then the Association of Women Solicitors has grown and in 1992 there were enough women in the profession for a London Branch to be created. The Association of Women Solicitors London (AWSL) was born.
Our newsletter, first released in 2015, celebrates the achievements of our members, ensures that those who cannot attend events remain involved with the group, promotes role models and offers valuable advice to our members. Memorable issues have included: our 25th birthday special which delved into the history of the AWSL; our 3rd edition which interviewed one of the first women to obtain a practising certificate and our various newsletters which have covered memorable AGMs with speakers such as Emily Thornberry MP, Helena Kennedy QC and author Joanne Trollope.
British Independent Retailers Association – bira Membership Newsletter
As a leading trade association for independent retailers across the UK, the British Independent Retailers Association (bira) have always looked after the interests of our members. With over 6,500 members across these sectors, it has been and is imperative that we communicate varied and pertinent information that impacts all retailers across the UK, regardless of their business type. This is how the bira membership newsletter came to be.
The bira membership newsletter is a bi-monthly e-newsletter that is sent to members, across all sectors. It provides them with varied and useful information on a multitude of important topics that impact all independent retailers across the UK. Reflecting our values as an association, it puts our members at the front and centre, allowing us to inform, inspire and educate in a friendly and personal manner.
Demonstrating a real value to our members, the newsletter is a source of advice, support, savings and members services. It ensures readers are well informed on the latest matters of legislation and compliance. It signposts members towards exciting events and exhibitions, all arranged with the intention of making our members stronger.
The bira membership newsletter is the leading e-newsletter within the retailing industry.
Chartered Management Institute – Insights
The Insights e-newsletter is a vibrant and contemporary thought-leadership channel for the Chartered Management Institute (CMI), managed by Think. It plays a vital role in the organisation’s inbound marketing strategy, and this year has smashed all targets for traffic and engagement.
The distinctive pink and black e-newsletter lands in the inbox of 86,000 subscribers every Friday at 3.30pm. It includes teasers for five original stories that implicitly and imaginatively tap into the CMI agenda. The e-newsletter is linked to the editorial hub that is managers.co.uk/insights, where readers can discover exclusive interviews, unusual case studies, videos and listicles that enhance their careers and understanding – and fuel the odd dinner party conversation too!
Every aspect of the Insights e-newsletter has been optimised to make it a relevant and convenient communication for members, from sending time to headline structure and, of course, the topics that members want to talk about.
The Insights e-newsletter has its highest ever number of subscribers, traffic to the Insights hub has increased 22% and the dwell time (the amount of time spent reading e-newsletter stories) is three times the site average and up nearly 10% year-on-year in real terms.
The Racecourse Association – Update
The Racecourse Association’s (RCA) Update newsletter is the monthly correspondence from the RCA to its 59 racecourse members. The purpose of Update is to provide a snapshot of need to know information from the various workstreams of the RCA to its members whilst also giving key notices from other industry stakeholders, thus giving racecourses the complete picture each month.
Update is considered the ‘go to’ publication for the entire horseracing industry, a wonderful accolade for the RCA to hold. Demonstrating fantastic levels of growth since its inaugural edition in 1996, Update is disseminated to a readership of over 1,000 each month with a well above average CTO rate (averaging c.60%).
Update is produced internally by the RCA team from design to copy and is cost neutral minus editorial time. Producing Update each month is a great way for the team to be kept fully abreast of industry matters and due to the number of regular articles provides the full team with an opportunity to communicate directly with the industry.
The RCA is proud to share Update with the Association Excellence Awards and are hopeful our well-fancied favourite can get its nose in front at the post!
UK Steel – Weekly E-Newsletter
In summer 2016, UK Steel began producing a weekly e-newsletter to provide regular information on our award winning campaign during the steel crisis. Circulation numbers began at around 240, based on our existing contacts data base and grew to around 280 in January 2017. After six months or so, found little evidence that it reached anywhere beyond our immediate membership. We appointed an editor, reformatted the bulletin and added new content. Members reported that, not only were they now more fully aware of the work UK Steel carried out on their behalf, but that their interest in the wider steel sector increased. Since February last year we have nearly doubled our circulation. The UK Steel weekly e-newsletter now goes to MPs, journalists, members, non-members (some have since become associate members), our European and international partners. Members with production sites overseas have requested subscription for their international colleagues to demonstrate the work being carried out on the sector’s behalf here in the UK. MPs have replied asking how they can get more involved. Related trade bodies have asked to re-circulate the newsletter or requested assistance in producing their bulletin. And most importantly, attendance at our meetings and events has increased.