Best Association Magazine – over 20,000 circulation 2018
Association of Accounting Technicians – Accounting Technician/20
If the proliferation of digital channels has taught us anything about publishing, it is that relevance is everything.
But, rather than simply discard a printed title in favour of a series of targeted e-newsletters, a segmented approach to print can deliver deeper engagement with key audiences. And, with the right solution, it can even reduce the cost of the programme.
That’s exactly what the Think team has done for the Association of Accounting Technicians (AAT), splitting its long-established member magazine into two titles, AT and 20. One is aimed at experienced members working in accountancy, and the other at students working towards their qualification.
Think print is dead? You need only look at both the anecdotal and quantitative feedback (and the associated revenues) to see that the medium is still very much alive. But it needs reinventing to remain relevant. With a focused and confident approach to content creation, magazines still have a place in the lives of professionals as they progress their careers.
Nautilus International – Nautilus Telegraph
Nautilus International is the trade union and professional organisation for maritime professionals at sea and ashore, representing 22,000 workers including ship masters (captains), officers, ratings, officer trainees (cadets) and shipping industry personnel.
The Nautilus Telegraph is the Union’s flagship monthly magazine, providing industry news, information from inside the Union, members’ views, campaign updates, SMT profiles and in-depth features on industry topics. It is well regarded throughout the industry for both its editorial insight and production value.
All of Nautilus’s 22,000 members are entitled to receive a copy of the printed magazine as part of their membership package, and the magazine is also distributed to a number of additional subscribers. More than 28,000 copies are printed each month and are distributed to 90 different countries around the world.
In keeping members connected to the Union, especially given a substantial number of the Union’s members work at sea, the Telegraph serves as a lifeline, helping to alleviate feelings of isolation and providing valuable information for those who require assistance whilst working away from home.
Following feedback from members, the Nautilus Telegraph was redesigned in 2017 and relaunched in its current form in January 2018.
Professional Association for Childcare and Early Years – Childcare Professional
Childcare Professional (CP) is the official magazine of the Professional Association for Childcare and Early Years (PACEY). It is a reader-friendly, beautifully crafted magazine that talks directly to its audience of over 30,000 childminders, nannies, nursery workers and early years students in England and Wales – 95% of whom are female.
It is a key benefit of PACEY membership and a crucial channel for the association to communicate with its nationwide membership. In addition to performing these crucial roles for the association, it aims to achieve: The sharing of education and best practice with members to support them in their trusted role as carers of other people’s children; Membership retention; The promotion of other PACEY products and services such as: online training, e-books, practice guides, events and products from PACEY’s shop.
Residential Landlords Association – Residential Property Investor
The first edition of Residential Property Investor magazine hit the doormats of the Residential Landlord Association’s 350 strong membership in October 1998.
Fast-forward 20 years and the bimonthly magazine has doubled in size and has a readership of more than 25,000.
Residential Property Investor offers private rented sector landlords and agents a mixture of news, features, practical advice, campaigns, information and comment, including legislation updates, exclusive RLA research and expert interviews.
Using infographics, case studies and comment, the magazine does not just focus on the private rented sector, but wider issues affecting the housing market, including planning, health and safety and welfare.
Residential Property Investor reflects the aims of the RLA, to represent, inform, educate, advise and protect its members.
There are currently 400 regulations affecting the private rented sector, and with new legislation being introduced all the time it is vital landlords are kept aware of their responsibilities.
The editorial team at Residential Property Investor is committed to producing compelling, comprehensive and well-researched articles, backed up by contemporary design, to appeal to the modern-day landlord and investor and align with the association’s over-arching aim, to make renting better for all.
Royal College of Midwives – Midwives
Midwives magazine is the official publication of the Royal College of Midwives (RCM) and is the leading member benefit for the RCM’s 46,500 practising, retired and student midwives and maternity support workers (MSWs).
The RCM’s objectives from its member magazine are to: Inform and educate members on any practice-related updates and changes, innovative approaches and leading opinion; Communicate the union’s position on current issues and lobbying and campaigning efforts; Effectively engage members so they interact with the union across multiple channels; Cross-promote other union initiatives, such as its annual professional conference, and its engagement campaigns.
Its top priorities are to increase midwife numbers and strengthen the RCM’s professional voice, so anyway the magazine can support this is particularly valued.
The Federation of Small Businesses – First Voice
As the highest circulating business magazine in the UK, First Voice is a beacon of the power, influence and reach of membership organisations and their ability to produce magazine brands (in partnership with their agencies) that compete favourably with the best media owners in the world.
The Federation of Small Businesses (FSB) is a trade association representing small and medium-sized businesses. It currently has in excess of 150,000 members.
The FSB’s strap line is ‘Experts in Business’. It offers its members advice, financial expertise, legal support and a powerful voice in government.