BEST ASSOCIATION MAGAZINE (circulation up to 10,000)
Association of Corporate Treasurers – The Treasurer
ACT is the chartered body for treasury and sets the benchmark for industry excellence across the world. With its internationally recognised suite of treasury qualifications and focus on continuing professional development – through conferences, briefings, publications and thought-leadership events – it helps define industry standards. When we started to work with the ACT on The Treasurer seven years ago, the client told us we’d never get a treasurer to open up for the magazine, and that we definitely wouldn’t get one on the cover of what was at the time a commercially driven publication with little editorial integrity. In fact, it’d be a ‘bonus’ if members read it. Seven years on, our transformation of an unconfident and dry publication into an authoritative must-read was epitomised by a 40th anniversary issue that featured more than 40 treasury professionals from around the globe. By putting human stories at the heart of our editorial, we’re able to cut through what is usually considered a dry subject. We celebrate the life of the industry through its people.
Chartered Institute of Environmental Health – Environmental Health News
CIEH has been the voice of the environmental health profession since 1883. Like many professional bodies, CIEH has recently gone through a period of much-needed transformation. We are now two and a half years into a three-year strategy, which has rescued CIEH from insolvency and ensured the future of the professional body. Environmental Health News (EHN) is the magazine for CIEH members. Our objective was to reimagine EHN and its audience. We also needed to improve its reach by creating relevant content across print and digital. Editor Sarah Campbell has built a team of new contributors and member voices to make sure every piece of content is relevant, grabs attention and is created with a clear understanding of its objectives. To help EHN stand out in a crowded market, we introduced challenging covers, clear signposting and navigation, strong use of typography, considered layouts and more impactful visual elements. Following the redesign, feedback has been exceptionally positive. Members say that EHN is the most valuable part of their membership, with this KPI increasing by 18%. Those rating the magazine content as ‘excellent’ have increased by 13% and those rating the overall value of the title as ‘excellent’ have increased by 25%.
Chartered Institute of Public Relations – Influence
Three years ago, the idea of introducing a print magazine to a highly switched-on audience of professional communicators in this ‘always on’ digital age seemed almost counterintuitive. But roll the clock forward to today and “the UK’s most authoritative public-relations journal” has far surpassed its original membership-retention, engagement and brand-awareness objectives. The title pushes so many boundaries that editorial brainstorm meetings to plan each issue are a challenge. It’s not enough to talk about George Osborne; it has to be an exclusive interview – that makes it on to the Today programme. It’s not enough to get jobbing commentators to write surface-scratching articles; it has to be the likes of philosopher Alain de Botton or historian Yuval Noah Harari. It’s not enough to take an outside look at secretive organisations such as Allergan (maker of Botox); writers have to take a good look in the cupboards. Influence has to be packed with content you can’t read anywhere else. With its signature theme tune, a tabloid cover, a Barbie cover shoot and a blank spread to launch a mental health campaign, Influence has changed the conversation around the power of print magazines in a digital age.
Chartered Institute of Waste Management – Circular
As competition for resources intensifies, the economic and social consequences of poor resource management become ever more serious. The safe and professional management of resources throughout their life cycle is therefore an increasingly urgent priority. CIWM exists to help industry professionals make better decisions about how these resources are managed. CIWM’s content strategy needed to reflect these changes, and to meet members needs and aspirations in this fast-changing world. With this in mind, CIWM launched Circular magazine and Circular Online. It aims to excite and challenge a professional audience, setting the agenda for the resources sector debate, while engaging CIWM members in a way that is valuable, informative and enjoyable.
Institute of Internal Communication – Voice
Voice is the quarterly print magazine exclusively for members of Institute of Internal Communication. Voice is rich in practical, useful content for IC practitioners – in-depth features, key research and opinions from around the industry. Voice is an essential tool for internal communicators to gain knowledge about their work and talk openly to their peers – sharing experiences and solutions to common issues.
National Association of Funeral Directors – Funeral Director Monthly
Funeral Director Monthly is the membership magazine of the National Association of Funeral Directors. FDM is designed to engage and inform not only the funeral sector, but also to provide a reference point for a wider stakeholder audience that helps to shape discussions about death – and position the funeral sector in a positive and progressive light, at a time when it is under intense media and regulatory scrutiny. The magazine carries news about the NAFD’s media/parliamentary campaigns, features on education, professional development and the latest products and services. Each issue of FDM also carries news/business issues related to end of life planning, employment law changes, health and safety and business development topics. With the funeral sector currently under investigation by the Competition and Markets Authority, the magazine is a focal point for NAFD strategic communications – informing the membership about the progress of the market investigation, its potential impact and to engage with it. Readers of FDM include qualified funeral directors, new/prospective entrants to the industry, students of the NAFD’s qualifications programme, MPs with an interest in bereavement issues, journalists, tutors training within the profession, celebrants, the clergy, cemeteries, crematoria, manufacturers and distributors.
Pensions Management Institute – Pensions Aspects
Pensions Aspects is The Pensions Management Institute’s (PMI) monthly member magazine. Building on the successful rebrand of the magazine in 2018, which introduced a vibrant and playful design distinctive from traditional pensions publications, 2019’s aim was to create a content and digital strategy to take the publication to the next level. Having introduced a range of new features to cater for our diverse membership, our members rated Pensions Aspects as the top industry publication as a means of staying informed about the industry over 7 other publications. It was also rated as the top member benefit. The magazine holds a significant advantage in helping to promote other PMI activities, evident through the close alignment of the magazine with Pensions Aspects Live conference, which brings many of the articles and topics in the magazine to life with live discussion in an interactive environment. The new dedicated Pensions Aspects website has transformed our digital offering from a PDF magazine behind a members-only login wall, to a dynamic, interactive forum. This year’s innovations have not only facilitated one of the Institutes key aims of providing our members with insight and learning, but further strengthened PMI’s reputation as the go-to association for pensions professionals.