The Association Excellence Awards 2021

Recognising and rewarding the hard-won achievements of trade bodies, professionals membership organisations and associations

Hear direct from our Judges..

We asked our 2021 Judges what they will be looking for in a winning entry – find out what will make your entry stand out and differentiate it from the rest:

  • Dr Bernadette Adeyileka-Tracz, Founder and Chief Operating Officer (COO), Diabetes Africa

    When judging the awards I will be looking for entries that demonstrate real impact in their target communities, backed-up (where possible) with metrics. How did you or your association make a difference? What was the positive change as a result of your efforts? How significant was this change in context of the existing environment? Associations that can show this clearly and concisely will definitely have an advantage

  • FRANCES BASKERVILLE, SECRETARY-GENERAL, CIRM

    We will want to see adaptability and innovation in work practices. I will look for flexibility from the top (towards individuals and their circumstances) and in particular adjustments to working hours with regard to childcare etc. I’ll also look for confirmation that there was / is Investment in hardware support and genuine investment in the mental health of the workforce. It would be nice to read about trust, and how much this is a part of delivering the service and also whether there are plans to recover and revert to work methods as before, or whether changes made will remain. (ie whether COVID was an opportunity for change and actually a positive event or the opposite.)

  • CATHERINE LOGAN, GBTA

    In a world of free content associations need to differentiate themselves by being laser focused on delivering member value in innovative ways with a not for profit budget – that’s what I am looking for.

  • Julian Mund, Chief Executive, Pensions & Lifetime Savings Association

    Something different, original and innovative. I want us to learn, be challenged and inspired what they have done

  • NICK PAHL, CEO, SOCIETY OF OCCUPATIONAL MEDICINE

  • Innovation
  • Collaboration
  • Overcoming barriers beyond traditional service models
  • Success in aligning with best practice and the evidence base to demonstrate outcomes

We hope you found these helpful, give your entry the best possible chance of making compelling reading and take notes from what our current crop of Judges are expecting to see from your entries.
Enter Now