BEST USE OF TECHNOLOGY
Emerging Payments Association
The Emerging Payments Association, established in 2008, sets out to make payments work for everyone. It runs a comprehensive programme of activities for members with guidance from an independent Advisory Board of 15 payments CEOs.
These activities include a programme of digital and (when possible) face-to-face events including an online annual conference and broadcast awards dinner, numerous webinars, CEO Round Tables, and networking and training activities. The EPA also runs six stakeholder working groups. 100+ volunteers collaborate on the important challenges facing our industry today, such as financial inclusion, recovering from Covid-19, financial crime, regulation, access to banking and promoting the UK globally. The EPA also produces research papers and reports to shed light on the big issues of the day and works closely with industry stakeholders such as the Bank of England, the FCA, HM Treasury, the Payment Systems Regulator, Pay.UK, UK Finance and Innovate Finance.
The EPA has over 130 members coming from across the payments value chain that employ over 300,000 staff and process more than £7tn annually. The EPA collaborates with its licensees at EPA EU and EPA Asia to create an interconnected global network of people passionate about making payments work for all.
Federation of Master Builders – FMB website & members area (MyFMB)
The Federation of Master Builders innovative use of technology has delivered a richer and smoother service for trade members and homeowners needing a builder. Their new feature-filled website is powered by Preside – the all-in-one platform from Pixl8 Group. This platform allows management of CMS, CRM, email, awards and events from one easy to use interface.
The members area allows builders to update their website profile, add case studies and request testimonials. Homeowners benefit from a rebuilt faster Find a Builder search tool. Integration with Microsoft Dynamics means that for the first time the FMB has a clear view of members data in their website. The ability to create conditional content rules allows the FMB to target the most relevant content to their members on the website and via email.
Complex paper and phone processes for dispute resolution have been replaced with a seamless online service using Pixl8’s formbuilder tool. Awards entries have been made easier to manage thanks to a new awards management system which automatically recognises the area members belong to.
The FMB has seen rapid improvements in site speed, page visits and conversion and the team is saving precious time which they are using to develop member
Royal College of General Practitioners – Observe GP
Observe GP is a free, interactive learning platform for aspiring medics Launched in April 2020, it is an alternative to work experience, providing valuable insights into medicine, available 24/7, irrespective of geography, background or family network.
During a year where thousands of young people couldn’t access work experience in their pursuit to apply to university, the RCGP is proud to have been able to utilise technology, to provide an alternative at a time of need An alternative that provided 20,000 young people, from all backgrounds, with an important lifeline during such uncertain times.
Over 90% of users indicate that they now have a better understanding of what a GP does 70% of which stated, ‘Yes I am more likely to consider pursuing a career as a GP because of Observe GP’.
Aspiring medics who have used the platform have said “it’s amazing, it literally gives you an idea of how GPs actually work, it also provides you with an idea on who you could become someday, and how important it is the role of a GP.”
Royal College of Physicians – RCP Player
RCP Player is a streaming service that offers live and on-demand medical discussions and updates. Since launching 6 months ago, the platform has hosted 33 digital events, with a total of 18,000 attendees. Additional video resources on the Player have amassed over 31,000 views. The platform, affectionately known around the college as ‘The Netflix for Physicians’, has become the clinical learning and resource hub of the Royal College of Physicians.
It is a place our viewers can watch medical discussions, specialty updates, COVID-19 talks and more. Our webinars are also CPD accredited, allowing physicians to earn points while having flexibility to their essential learning.
This project has brought new members, sponsorship and press attention to the College. It also encouraged collaboration across departments and other medical institutions. Most importantly, it has allowed us to support our membership and the wider medical workforce in an extremely difficult year.
SolarPower Europe – “Shine On” digital series
Responding to the COVID-19 pandemic and the remote working dynamic of our membership and stakeholders, SolarPower Europe launched the “Shine On” digital series, comprised of podcasts, interactive webinars, and executive interviews. This series kept our members up to date with the latest business and policy intelligence shaping the solar industry, with dispatches from the frontlines of the energy transition, in-depth interviews with sector heavyweights, and interactive webinars covering the most important topics in solar. Our podcast, “Shine On with SolarPower Europe” has listeners on every continent, from 81 different countries, and 429 cities! We held 18 webinars in the Shine On series, with over 5,000 registrations. In total our #ShineOnSolar hashtag reached 2.5 million Twitter users around the world. Through this digital series, SolarPower Europe successfully supported its members and the European solar sector at large in providing engaging and informative audio, visual, and written content; this approach represents our future-looking and pioneering work in leading the solar sector.
The Institute of Practitioners in Advertising – The Virtuous Circle of Engagement: using engagement scoring to maximise member value
The Institute of Practitioners in Advertising (IPA) uses engagement scoring technology to turn data into actionable insights that enable us to deliver our 360°-member engagement strategy. The objective of this strategy is to tangibly demonstrate the value of IPA membership to both existing and prospective members, driving proactive recruitment and retention, and creating advocates of our 220+ member organisations.
The use of engagement scoring allows us to capture data on every interaction our members have with us, assigning a numerical score that clearly demonstrates how engaged our members are. Our CRM is a single source of truth, ensuring that all relevant teams across the IPA have full visibility of every stage of our members’ experiences, allowing us to segment our members and personalise their experiences, and enabling us to proactively manage relationships and take early action at the first sign of decreased engagement.
