BEST LOBBYING CAMPAIGN OR ADVANCEMENT OF A CAUSE DURING COVID-19 (UNDER 500 MEMBERS)
American Chamber of Commerce to the EU – Uniting for Diversity
COVID-19 has disproportionately affected segments of the population by age, gender, ethnicity and geographical area. To bring this to light, AmCham EU launched its ‘Uniting for diversity’ campaign, which celebrates diversity in the workplace. From gender equality, to sexual orientation and identity; from racial and ethnic equality to disability awareness; from equality of parental leave to age awareness – the company examples that form part of the campaign speak to how American companies invested in Europe seek to embody the diversity of the society in which they operate, while highlighting their commitment to European values of equality of opportunity.
Health Food Manufacturers’ Association – Natural Products Industry and HealthyDoesIt
The Health Food Manufacturers’ Association (HFMA) is the authoritative voice of the UK’s natural products industry, including vitamins, minerals, and supplements. Throughout 2020, the association has promoted and protected the interests of the industry, influenced legislators and regulators, and supported consumers’ access to high quality advice and products.
The COVID crisis brought a focus on personal health and prevention that has never seen before. The HFMA strenuously and successfully lobbied the Government to recognise its members as ‘Key Workers’ and grant health food stores ‘essential service’ status to allow the industry to operate continuously throughout the pandemic.
The HFMA galvanised industry partners beyond its own members. They worked alongside high-street retailers and industry partners such as the National Association of Health Stores and the Health Food Institute, to present a loud and influential point of view to decision-makers.
The association launched its first direct to consumer campaign, HealthyDoesIt, to educate the public around key issues, such as Vitamin D, which contributed to record numbers of people beginning to take supplements in response to the pandemic.
The HFMA’s membership grew 11% in 2020, and the association strengthened its relationships with core stakeholders, MPs, other industry bodies, and directly with the public.
Railway Industry Association – RIA’s Lobbying Campaign during COVID-19
The Railway Industry Association (RIA) is the main national UK trade body for the railway industry. It represents some 300 rail companies.
Coronavirus brought a halt to ‘business as usual’ for the rail industry, yet we believe RIA’s public affairs activity, representing and leading the sector’s response, has both safeguarded the interests of many rail businesses and jobs, and ensured that rail has been positioned as one of the key sectors to help lead the UK economic recovery. We believe RIA’s Public Affairs work over the year has ensure rail has had continued support from Government, whilst being well placed to support the UK’s economic recovery.
Through RIA’s lobbying, the sector has secured:
The Prime Minister backing continued support for the rail industry post-Coronavirus in a video to a RIA Conference;
• Support from politicians across the political spectrum for continued rail investment;
• Progress on major projects like HS2, Trans Pennine Route Upgrade, digitalisation and more;
• Continued support from RIA members with 85% of members saying RIA was performing really well or quite well as the go-to body for advising on Government policy.
Solar Heat Europe/ESTIF – The European Solar Thermal Industry Pledge – Delivering a Green Recovery
To answer the unprecedented COVID19 crisis, the European solar thermal industry got together and committed itself to bring a positive impact on the whole society. Consequently, the sector launched the pledge “Delivering a Green Recovery” showing its engagement to ensure a swift recovery after the pandemic whilst not forgetting Europe’s climate and energy goals. Besides the sector’s commitment to contribute to the European Green Deal and boost recovery efforts, the initiative is also a movement to raise awareness on the importance of decarbonising heat, which represents half of the energy consumed in Europe. Over 200 entities from 28 countries joined the pledge, supporting the message #SolariseHeat, and calling on policymakers to support clean technologies like solar thermal heat to achieve their potential and enable a just transition. In the context of the pandemic and its negative effects, it is crucial to remember that we need to act now on the biggest challenge Humanity has faced: climate change. Reshaping the energy system is key and the #SolariseHeat campaign wants to be an example of the efforts needed, and an invitation for all to join the shared responsibility we have for our planet and future generations.
SolarPower Europe – Renewable Hydrogen
Renewable hydrogen is an essential topic in Europe’s push to reach climate neutrality by 2050, and our advocacy work on the topic scored impressive successes in 2020. Most significantly, our lobbying campaign resulted in the prioritisation of renewables-based solutions within the European Commission’s Hydrogen Strategy. SolarPower Europe has been leading the charge on Renewable Hydrogen, and in 2020, together with industry association WindEurope, we launched the “Choose Renewable Hydrogen” campaign as well the industry-led coalition, the “Renewable Hydrogen Coalition”, with the support of the Bill Gates-founded investment fund, Breakthrough Energy.
SolarPower Europe was appointed by the European Commission to coordinate the European Clean Hydrogen Alliance’s “Low-carbon and renewable hydrogen production Roundtable”, which was the most competitive EU Roundtable with over 170 applications from companies and stakeholders across Europe. We also kicked off our Renewable Hydrogen Workstream, in order to continue our focus on the topic and to promote solar-specific solutions. Among its work is the promotion of renewable hydrogen in key European policy files, such as the upcoming revision of the Renewable Energy Directive (RED II) and revision of the EU State Aid Guidelines for Energy and Environment (EEAG).
TEC Services Association – To maintain continuity of care to 1.8m vulnerable and 2.5m shielding using proactive outreach and technology enabled care, and raise awareness of digital and its service delivery into health and care.
TSA is the Technology Enabled Care (TEC) Services Association, the industry and advisory body for technology enabled care services across the UK. In addition to supporting its 350 member organisations, TSA’s outward mission is to raise awareness of the value of technology and digital solutions within an effective service delivery care model in the wider health and care network. TSA’s rapid Covid-19 response and outreach programme supported not only its member base but reached all those providing TEC services to stay agile and maintain services to support the needs of the vulnerable and the ‘shielding’. TSA successfully lobbied and raised awareness of the value of TEC on behalf of the sector with a number of government bodies and has since partnered with and been commissioned by them to produce key programmes of work, guidance and system tools that will affect real system change across the entire health, housing and social care networks. By altering behaviour within the memberships, this has impacted on raising awareness with new wider audiences which has led to TSA pivoting itself into a more strategic position to lobby for true reform and transformation in health and care and ultimately shift government policy.