BEST LOBBYING CAMPAIGN OR ADVANCEMENT OF A CAUSE DURING COVID-19 (OVER 500 MEMBERS)
British Pest Control Association – Pest management is essential: achieving key worker status during COVID-19
Throughout the pandemic, BPCA has lobbied on behalf of our members to have pest professionals recognised as key workers. The list of key workers produced by the government (and devolved parliaments/assemblies) was vague and didn’t explicitly mention pest management. Pest professionals had problems accessing sites or sending their children to school without the government’s confirmation. While we were sure of our members’ key worker status, we wanted governments to state pest management was an essential sector. Our lobbying paid off, with pest control designated as key work in the UK on 13 April 2020.
The successful campaign for key worker status goes far beyond the immediate concerns about access to customer sites and places in schools. BPCA wants to show the valuable and essential work our members do for society. This campaign has done more to further this cause than any other campaign we’ve run in the last 35 years. We kept pest professionals safe and member satisfaction high. We’ve never been so noticed by government officials. The public learnt more about our pivotal work than ever before.
ENT UK – Campaigns for Public Health England
ENT UK campaigned to persuade Public Health England (PHE) to amend their personal protective equipment (PPE) recommendations concerning ENT (upper airway) procedures. ENT professionals were left exposed by the existing recommendations, with hospital trusts obliged only to provide lower level PPE. We surveyed our members on their experience of PPE availability, published more rigorous recommendations that could be invoked in negotiation with hospital trusts, and entered into discussions with PHE, which ultimately updated its guidance.
With the British Rhinological Society, we campaigned for PHE to accept anosmia as a key symptom of COVID-19 infection. We released a series of statements garnering considerable media attention, published guidance for the public, and pursued further discussions with PHE. As a direct result of the ENT UK-BRS campaign, PHE finally recognised anosmia as an important symptom of COVID-19 infection, and updated their guidance to reflect this.
These achievements had enormous implications for our members, the wider medical community, and the general population, making healthcare professionals less vulnerable to infection, and slowing the spread of the virus throughout the UK.
National Association of Funeral Directors – Making sure bereaved people could attend funeral services
Witnessing the funeral of a loved one plays an important role in helping bereaved families move through the grieving process and not being able to attend can have an impact on long-term health and wellbeing. At the outset of the pandemic, the Government made it clear it wanted immediate families to be able to attend funerals.
In his address to the nation on 23 March 2020, Prime Minister Boris Johnson announced that gatherings for funerals – albeit limited to small numbers of immediate family – should continue, saying: “We’ll stop all social events, including weddings, baptisms and other ceremonies, but excluding funerals.” Despite this, in the early days of the pandemic, over-cautious councils and churches closed completely – leaving funeral directors dealing with bereaved families that were utterly distraught at the prospect of their loved one being cremated alone.
The NAFD campaigned to address the issue, seizing the opportunity to not only highlight the needs of grieving families, but also to raise a wider concern on behalf of members firms about the actions of local authorities and churches. The campaign achieved an intervention from Government within ten days
National Residential Landlords Association – Calls for financial support for rented sector
The National Residential Landlords Association is the UK’s largest membership organisation for private residential landlords, representing 90,000 members and associates. One of our key focus areas is to ensure we are a strong campaigning voice for landlords so it was essential to campaign effectively on behalf of our members and the landlord community. The policy team created a strategy for how we would deliver the best possible outcome for members. The NRLA approach was to ensure there was a consistent dialogue with key external stakeholders to raise awareness of the issues facing landlords as a result of the pandemic. As a result, the NRLA’s campaigning work brought about real change. In terms of results; the courts are hearing possession cases and prioritising the most serious cases including the exemptions the NRLA recommended, a buy-to-let mortgage deferral scheme was introduced where landlords had tenants who were struggling to pay their rent and tenancy saver loans were introduced in Wales. Attracting the interest of media is vital when it comes to promoting our campaigns work. The NRLA made national headlines in newspapers and on TV and radio presenting the case on behalf of landlords.
Nautilus International – Supporting seafarers through the COVID-19 crisis
Since the beginning of the coronavirus pandemic, seafarers have been left stranded at sea – often for months – due to COVID-19 related travel restrictions. As the trade union for maritime professionals, Nautilus International has played a pivotal role in working with its 22,000 members, the maritime community, national governments and international agencies to create change.
In response to the crisis, Nautilus International conducted significant and integrated campaigning activity to ensure seafarers would be designated as key workers by national governments and exempt from travel restrictions, allowing them to be repatriated.
Nautilus’s lobbying efforts have put the union at the forefront of the global crew change debate, helped secure key worker status in many countries and supported the UK in becoming a leader in the international effort to facilitate crew changes.
The Royal Town Planning Institute – Plan The World We Need
Against a backdrop of a global climate change crisis, brought into sharp focus by the Covid-19 pandemic, the Royal Town Planning Institute’s Plan the World We Need campaign, launched in June 2020, sought to raise awareness of the vital role town planners play in creating resilient, sustainable and inclusive places that deliver on net zero targets. Through a series of press releases, blogs, a film, a dedicated web site hub, member bulletins, a targeted public affairs effort and social media activity, the campaign surpassed its objectives of securing at least 25 pieces of media coverage, increasing social media engagement by at least 10%, prompting a response from government with MPs, member satisfaction and wider stakeholder engagement. In fact, the campaign secured 34 separate pieces of coverage, increased social media engagement by more than 30%, prompted numerous supportive messages from members and was cited several times in the House of Commons and the House of Lords. It was also mentioned in the government’s ‘Planning for the Future’ white paper. Furthermore, the film is currently being used to illustrate the role of planners, especially post-Covid, on the Greater London Authority’s website.