BEST ASSOCIATION VIRTUAL EVENT (UNDER 700 DELEGATES)
Advertising Association, IPA & ISBA – RESET 2021
On 28 January 2021, The Advertising Association, the IPA and ISBA joined forces for the first time in their collective histories to present RESET 2021, a very special industry conference at the beginning of a critical year for UK advertising.
Together with their excellent production partner, Brandfuel, they created a superior online event with a completely bespoke platform with virtual networking lounge incorporating 3D stands and attendee chat and video calling.
Over 700 people tuned in to listen to a stellar line up of speakers including the Presidents of the three associations plus Oliver Dowden, Secretary of State, DCMS, Kate McCann, Sky News, Julia Goldin, CMO, Lego Group, Karen Blackett OBE, UK Country Manager, WPP, Andrew Garrihy, CMO, Western Europe, Huawei and very many more.
Attendees were able to network with the members across the three organisations and visit the partners’ interactive exhibition stands.
RESET had double the attendees and made double the profit of the previous year’s physical event. It received excellent feedback from partners and attendees and the trio are already planning next year’s event.
Association of British Insurers – Annual Conference
The Association of British Insurers Annual Conference is our flagship event and this year’s, held virtually in February 2021, was different to any event that our team has ever delivered. Despite challenges along the way, the team ensured the event ran without any technical issues through meticulous preparation and careful platform selection and design. The Events Team rose to the challenge to deliver a high-quality event that achieved our aims, exceeded financial and engagement targets and received outstanding feedback from delegates and stakeholders.
Association of Corporate Treasurers – NOT the Annual Dinner
The ACT’s annual flagship dinner for 1500 people at the Grosvenor House in November was not to be! So how could we fight back against COVID and engage our community at the end of a very tough year, and give them the best night out they had had in a very long time? By mixing technologies from what we had learnt during the year running our virtual conferences, and taking the best of each, we offered: intimate discussions; luxury hampers; fascinating speakers including Louis Theroux; and a compere who did mentalist tricks live – and it went international!
We rebranded the new look virtual evening as ‘NOT the Annual Dinner’ and we embedded Zoom into our virtual events platform. We broke down the initial tables of nine into rotating groups of three so people had the opportunity to network. Feedback was tremendous – not one negative! Sponsor feedback was as positive as guests’. The repeated message was that this was the best night people had had in a long time.
We met our target of 300 attendees, and revenue was on budget. Plus, we raised £7k for our charity partner!
Chartered Institute of Public Relations – Annual Conference: Communications leadership in a new world
In 2020 we pivoted all of our offer from face-to-face format to digital, and we wanted to do the same for our conference. Our members had spent much of the previous six months on Zoom and Teams so we knew that the online conference experience had to be something different, exciting and value-added if it was to interest them and keep their attention after they joined up.
93% of respondents said they enjoyed the conference. 86% of respondents agreed the standard of the event was good or very good. 71% of respondents thought that the standard of the virtual platform was good or very good.
189 delegates generated 805 social media posts, and those posts generated 3,214 pieces of engagement, meaning our 2020 conference was much more talked about than any previous event.
EUROGAS – Eurogas Annual Conference ‘A single pathway to 2050?’
Eurogas is the European association representing the European gas industry towards the European institutions. Through its advocacy work, it contributes to build a cleaner future at an affordable price for the EU citizens.
The conference ‘A single pathway to 2050?’ was an opportunity for discussions about the challenge facing governments, industries and citizens when it comes to the EU Green Deal which set the ambition for the EU of becoming the first carbon-neutral continent by 2050. The debates helped to find common ground, build shared understanding, and share knowledge. It opened the discussions towards moving forward cooperatively.
The event included high-level speakers at EU level and was punctuated by videos celebrating the association’s 30th anniversary and highlighting European designed, manufactured and produced clean gas technologies.
The visual style of the conference had the aim to recreating the look and feel of a political talk show and be of the highest quality available online. The event was moderated by a well-known UK presenter who greatly contributed to make of this event a success.
The event received many spontaneous positive feedback which motivated our submission to this prestigious award.
Independent Publishers Guild – The Virtual Spring Conference
The IPG’s 2020 Virtual Spring Conference was an innovative, memorable and impactful event that turned the Covid-19 crisis into an opportunity to reimagine conferences. It moved from initial idea to final delivery in less than three months and achieved the highest event attendance and best feedback in the IPG’s 60-year history.
The Conference provided a stimulating programme of 32 live and pre-recorded sessions with 43 speakers. Features included live Q&A, an interactive ‘lobby’ for networking, an exhibitor hall and on-demand access after the event for delegates to catch up on sessions they missed. Distinctive elements included a resident Conference poet, a cartoonist and a live singalong finale with a musician. The event welcomed 653 delegates—more than twice our typical Conference number. It attracted six headline sponsors and 22 event partners, and achieved a modest financial surplus.
The event was free to all IPG members at a time of great uncertainty for businesses and was the most accessible and inclusive event the IPG has ever staged. It connected our members when they needed it most and set the standards for other virtual events in our industry to aspire to.
Professional Publishers Association – Independent Publisher Conference & Awards
In just three months, our small team of three with limited prior experience of online events executed the PPA Independent Publisher Conference & Awards to very positive feedback from the industry, demonstrating intelligent use of technology and demonstrably seamless user experience, quadrupling the curated content on offer in previous years, and exceeding financial expectations.
The value we provided for all stakeholders was underpinned with data and a focus on engagement, peer-matching to enable genuinely meaningful connections. We’re very proud that we were able to continue serving our community of small publishers during a very turbulent time for the sector, and look forward to continuing to support our industry build resilience and drive growth as we head into a post-COVID future.
The Society for Education and Training – SET Conference 2020
For the past two years, the Society for Education and Training (SET) has run an annual conference for its members. In 2020, the pandemic necessitated something different, so we moved the conference to a fully virtual event.
We saw a 44% increase in attendees, compared to our 2019 conference. There was a high level of satisfaction from attendees, with positive feedback across the board on the simplicity and interactivity of the conference platform. The range of speakers and topics across both the breakout sessions and plenaries ensured there was something for every attendee – and due to the nature of the platform, all sessions were available on demand after the day.
Session chats were a great place for attendees to converse with each other whilst listening to the speakers, add in their own thoughts, share resources and connect with others. In addition to this, there was a separate Q&A where they could pose questions to speakers, and upvote questions asked by their peers.
Overall, we were delighted by the response and feedback to our first virtual conference; so much so, that we’re looking into how we can continue with virtual events in the future.