BEST ASSOCIATION VIRTUAL EVENT (OVER 700 DELEGATES)
Association for Project Management – Think Differently: redefining Diversity in Projects
Association for Project Management (APM)’s new virtual conference, Think Differently: redefining Diversity in Projects was born through pandemic-induced necessity, but ended up far-exceeding expectations, bringing many new benefits to APM and the project profession.
Rather than write off the prospect of delivering APM’s largest conference, the Women in Project Management Conference (WiPM) in 2020 due to COVID-19, APM used the situation to their advantage. Until 2020, the face-to-face, one-day WiPM was in high demand and consistently sold-out, welcoming approximately 650 project professionals to London annually. Delivering the conference virtually brought many valuable benefits – more delegates, more content, new audiences, a bigger global reach, and financial success.
One attendee described it as “The best virtual conference I have attended in terms of organisation, speakers and platform” with another asking for “More, more, more please!” recounting the “renewed vigour” they felt as a result of attending.
Some of the most significant successes weren’t built into targets, however. Great teamwork, adaptability and determination made Think Differently a stand-out event in APM’s events programme. The legacy it leaves will be built into all future events, so they may provide even more benefit for APM and the project profession.
Association of Corporate Treasurers – ACT Annual Conference
The ACT’s Annual Conference went virtual for the first time in October 2020 due to the pandemic. The conference is the highlight of the global treasury calendar.
The platform was as accessible and user friendly as possible. Upon entering the site attendees were taken to a networking lobby, with CAD visuals positioning this as a real event reception area complete with registration desk, event signage and avatars. Our chief executive’s avatar welcomed guests by the registration desk, behind which we streamed a video giving highlights of the platform.
The Engagez platform streamed speakers and delivered a seamless front-end experience for the attendees. Sessions were easily accessible to delegates, and once they had taken place they were viewable as on-demand content.
The exhibition area was developed with multi-media elements including avatars, video streaming and resource downloads. Gamification was incorporated to award points for delegates visiting stands and downloading resources.
A networking zone was built into the platform, allowing direct messaging and video calls between attendees; it also provided access to a discussion forum, career development and wellbeing resources.
We had an 82% conversion rate, and >50% increase in delegates vs prior year. Feedback was exceptional from both delegates and sponsors.
British Veterinary Nursing Association – BVNA 47th Annual Congress
BVNA 47th Annual Congress due to take place in October 2020 was cancelled in April 2020 due to the pandemic. Ordinarily the Congress hosts 1,500 delegates, 100 exhibitors, 120 lectures and 10 workshops over 3 days taking place at Telford International Centre. There is also BVNA Awards, a Dinner Dance, Happy Hour and Pub Quiz night. This is the ‘event of the year’ for veterinary nurses who love the atmosphere at our Congress.
It was agreed that we should organise an event that wasn’t Congress and create an entirely different event – one that celebrates veterinary nursing and still captures the fun and excitement that Congress usually delivers, whilst also providing CPD.
We had over 1,000 delegates attend the event and the feedback is tremendous with 25% completing the feedback survey and 50% of them giving us tremendously brilliant testimonials
Emerging Payments Association – The Emerging Payments Awards
The Emerging Payments Awards celebrate innovation and collaboration by recognising companies that have made significant advances in how we pay today. Now in its 14th year, the Emerging Payments Awards is the most prestigious event of the year for the UK payments industry. Attended by over 750 of the most senior executives from across the payments value chain, it is an amazing networking opportunity. The after-party is legendary!
2020 was a hard year for many, but it wasn’t all doom and gloom. Amongst the challenges and obstacles, opportunities flourished, and out of the darkness some innovative projects and collaborations were born, as evidenced by the 2020 finalists and winners.
Due to the Covid-19 putting a halt on in-person events last year, we pulled out all the stops to ensure that you can celebrate the Emerging Payments Awards 2020 in style, from the virtual comfort of your homes and offices.
European Computer Vision Association and British Machine Vision Association – The European Conference on Computer Vision (ECCV) 2020 Online
Initially planned as an in-person conference at the Scottish Event Campus (SEC) in Glasgow, it soon became clear that the ECVA conference would not take place in its original format as the coronavirus pandemic unfolded. As a result, the decision was taken to move the conference to a fully online experience.
The pivot to a virtual offering took place in a matter of months; from initial discussions and research to event delivery, only 8 weeks passed. Extensive research was carried out into potential platforms by ECCV’s appointed PCO, Conference Partners International, who selected the 6Connex platform. 6Connex enabled the creation of a 3D virtual environment placing the attendee at the heart of the conference, as if they were there in person. The platform also allowed additional control over the build process, enabling ECCV to be delivered to exact specifications.
ECCV’s success is testimony to the hard work and partnership involved in adapting from an in-person event two years in the making to a virtual offering, with just a few months’ notice. True collaboration between the event organising committee, commercial partners, destination stakeholders and PCO meant that even in the face of adverse circumstances, ECCV 2020 Online was able to exceed expectations.
Institute of Marine Engineering Science and Technology – IMarEST Annual Conference
Innovation? Tick. Creativity? Tick. Commercial success? Tick. Engaged audience? Double tick. Here’s how the Institute of Marine Engineering, Science and Technology (IMarEST) turned a challenge into an opportunity.
The March 2020 IMarEST Annual Conference was cancelled because of coronavirus. IMarEST refused to give up, developing a virtual two week event in its place, which has become the most successful annual conference in IMarEST’s history – by successful, we mean, 2,555 delegates from 93 countries (compared to only 305 at the live event in 2019) and almost £13,000 in revenue compared to zero – yes, zero – in preceding years.
Instead of cancelling the event outright, IMarEST pivoted and took advantage of their digital platform to solve long-standing problems of past events.
Institution of Mechanical Engineers – ENGREC LIVE 2020
EngRec is a virtual recruitment fair for trainee and young engineers. The launch event in 2020 was attended by over 1,700 people.
As part of the Institute’s support for young engineers, we started investigating the need for a virtual careers fair in January 2020. We polled a selection of young engineers, asking about their access to career opportunities and employment information. We found that although 71% were keen to attend physical careers fairs, the biggest obstacles were time (47%), distance (37%) and a lack of events dedicated to engineering (30%). This lead us to launch EngRec the first virtual careers event in the engineering sector.
The event exceeded our pre-registration targets by 20% and surpassed our attendee target by 54%. Attendees spent, on average, two hours at the event, attended two seminars and visited at least five exhibitors. 90% of post-event respondents applied for more than one opportunity on the day and visited talks by industry leaders and key recruiters.
The event also produced a lead-gen halo with 23% of attendees being new contacts.
EngRec has been so successful that running a bigger 2021 event with more content was an easy decision to make.
International Compliance Association – ICA’s annual conference
The BIG Compliance Festival was the most successful online event for regulatory and financial crime compliance professionals in 2020. 1,499 members and delegates from 97 countries signed up to listen, learn and collaborate on the latest compliance, anti money laundering and financial crime prevention developments against a backdrop of covid-related disruption and new emerging risks.
Royal College of Physicians – Annual Conference: Medicine 2021
The success of Medicine 2021 is clear from our statistics and feedback. Over 1400 delegates from 39 countries joined us, making this the largest annual conference hosted by the RCP to date. Our delegates enjoyed clinical learning, medical updates, discussions from key medical leaders and politicians, and a variety of wellbeing sessions.
The design of our own bespoke platform shows the digital progression the RCP has accomplished, especially in such a short space of time. A year ago, going digital meant using Facebook Live. With Medicine 2021, it meant innovating and offering our delegates a meaningful and supportive experience.
This year our annual conference illustrated how Medicine 2021 really was a ‘true meeting of medical minds’.