BEST ASSOCIATION PARTNERSHIP OR COLLABORATION
Belgian Association of Marketing – OFCORES and BAM
In collaboration with event management agency OFCORES, the Belgian Association of Marketing (BAM) effectively redesigned its flagship Marketing Congress event in a virtual format, while continuing to deliver significant marketing solutions and networking opportunities to help attendees Move Forward.
BAM exists to re-engineer the marketing practice into a meaningful marketing practice, providing its members and the marketing community with inspiration, education and networking opportunities. A major part of accomplishing these aims is through hosting events like the BAM Marketing Congress.
Over the course of an entire week, the Congress facilitated live releases of 100 sessions under 12 categories, as well as provided 1:1 video networking opportunities. Participants enlarged their networks, boosted their marketing skills and learned best practices from 80+ speakers to implement in their organisations.
By engaging effective technology solutions like a virtual exhibition, interactive online event platform, cinema-quality video and extended resources access, this virtual Congress set the trend for virtual event innovation. Plus, all content and networking functionalities remained available to participants on-demand for 3 months following the event!
The BAM-OFCORES partnership for this unique 39th event edition successfully brought 1300+ attendees from the Benelux marketing community together to enhance BAM’s meaningful marketing mission – all virtually!
Foodservice Equipment Association – FEA and Trees for Cities
This partnership will create woodlands, which naturally remove greenhouse gases like CO2 from the atmosphere, enabling FEA members to achieve their sustainability objectives and manage their environmental footprint whilst making an investment in an holistic green infrastructure.
International Compliance Association – Partnership with the Institute of Banking and Finance Singapore
A unique partnership between the International Compliance Association and the Institute of Banking and Finance Singapore to bring accessible education to financial services professionals backed by a training and competencies framework.
(ISC)² – (ISC)² and D2L
The professional members of international, nonprofit association (ISC)² work in cybersecurity and must earn continuing professional education credits to maintain their credentials. (ISC)² worked with long-term partner and learning technology leader D2L to expand its Professional Development Institute (PDI) – a massive, scalable training programme to continue to reach (ISC)2’s widespread membership with a no-cost, fully engaging, self-directed portfolio of courses, backed by a system that scales to accommodate high learner volumes. Driven by a commitment to member satisfaction, (ISC)² and D2L collaborate on course insights to inform each stage of the programme, achieving learner satisfaction scores of 92-99%. As (ISC)2 continues to expand its course catalogue to keep providing the best value for members, it sees its relationship with D2L as key to making that happen.
National Association of Funeral Directors – Creation of the Deceased Management Advisory Group during COVID-19
In March 2020, in view of the rapidly developing pandemic, it became clear there was a need to provide a consistent and coordinated point of contact between all those involved in the management of deceased people and the UK government, devolved administrations and local resilience forums.
The seven main funeral sector organisations, some of whom would normally compete for membership, immediately agreed to formally work together as the Deceased Management Advisory Group (a term reflecting the Government’s pandemic management structure), in order to be able to better support not only Government and their members – but society as a whole.
The existence of DMAG has provided a vital focus for Government in coordinating the response to the high mortality rate experienced during the pandemic, the changes to how deceased people should be cared for and the arrangement of socially distanced and restricted funerals for bereaved relatives.
One year on, DMAG continues to meet several times a week with civil servants from numerous government departments, sharing data, feedback and guidance to support a sector deemed to be critical workers during the pandemic. It has been praised for its work in uniting the sector in support of the national pandemic response.
National Council for Voluntary Organisations – NCVO and Croner
For over a century, the National Council for Voluntary Organisations (NCVO) has represented and championed the needs and interests of the voluntary sector and volunteering, and their 16,000 members working to make a difference.
NCVO’s aim is to support their members by developing practical resources to aid the day-to-day running of their organisations, saving them time to focus on their beneficiaries.
With this aim in mind and in common, NCVO and Croner’s partnership began in April 2018. Throughout our partnership, NCVO members have free access to Croner’s business support helpline for HR, health & safety, legal, and tax advice.
When considering the average solicitor fee is upwards of £170 per hour, this has saved in the region of £19,000 for members.
In addition to this the advice helps members to follow the correct internal processes, put proactive measures in place, and adopt best practice to protect their organisation.
The Royal College of Physicians – Trillium
Digital transformation is first and foremost about change. The Royal College of Physicians’ (RCP) partnership with Trillium is key to our change management strategy, particularly in the development of the mindsets, skillsets and trust required to do it successfully.
At 500 years old, RCP is the oldest medical college in England. We play a pivotal role in raising standards and shaping public health both on a national and international level. Our 37,000 members includes physicians, at every career stage.
In more recent times, the legacy that comes with our history was impacting our ability to remain relevant to current members and attract new, younger demographics. Our membership model and offering were outdated and engagement levels low. This was reflected in an increasing churn and decreasing recruitment rate.
The partnership with Trillium has resulted in organisational transformation that has enabled us to innovate, be more relevant to a younger demographic and provide our members with greater value and better experiences.