BEST ASSOCIATION MAGAZINE (CIRCULATION OVER 25,000)
British Safety Council – Safety Management
Safety Management has been warning the public and workers about preventable injury and illnesses as well as sharing solutions, for over 50 years. Our target audience is anyone with health and safety responsibilities, more recently extending into wellbeing and the environment. The magazine is distributed every month digitally to over 58,000 readers, including over 4,300 members in the UK and internationally.
The magazine reflects that creative spirit while also being challenging and taking a hard line when called for During 2020/21, the British Safety Council lobbied the Government to strengthen COVID-19 guidance, and for the Government’s safety regulator, the HSE to enforce the rules Features have backed up our mission. We looked at how Government has betrayed workers with mixed messages around safety at work and our content has also lifted the lid on emerging issues, such as long COVID in the workplace.
Our magazine has an emotive impact on our members. In a recent survey (December 2020) 79% said the Magazine was the reason they have stayed with the British Safety Council. Membership magazines are fast declining, ours bucks the trend. In 2020, we launched a magazine app to make it easier to access content on the go.
Chartered Management Institute
In late-2019, working with our content partner Think, CMI retired our long-established Professional Manager magazine brand.
Here’s how one member reacted to his new mag:
“… the usual diet of feminism and LGBT issues… no coincidence to the discerning reader that the ‘rethink’ article has ‘rainbow leadership’ as its first highlight of leadership and management change… a sad reflection on where management is heading.”
Were we disappointed? WE WERE THRILLED.
Why? Because the new CMI member magazine was designed to show management and leadership was changing. This member might not want his magazine reflecting the changing nature of society, but his feedback told us we were moving in the right direction.
We’ve spent the past 12 months asking our community what is keeping them up at night. We then create content and share experiences of other members to (hopefully) help them to sleep a little more soundly.
And reader feedback has been super-positive as a result. The new-look magazine is part of a set of activities that are driving up CMI member engagement thanks to an ever-closer alignment between CMI’s offline, online, social, events and campaigning work.
Institution of Occupational Safety and Health – IOSH magazine
The Institution of Occupational Safety and Health (IOSH) supports its 47,500 global membership in helping organisations create safer and healthier working practices. Procedures, protection and prevention are key. The objective is to create a world where work is safe and healthy for every working person, every day. And its member publication – IOSH magazine – is key to achieving this mission.
In 2019 IOSH appointed Redactive to align the content strategy more closely to the organisation’s five-year plan, revamp the look and feel, and revitalise the importance of IOSH magazine in its readers’ lives. So when the new-look issue was distributed in March last year to a resoundingly positive reception, the mood was high. And heightened further by the fact that 2020 was also the Institution’s 75th anniversary, with planning underway for the next bumper birthday issue.
Then the first UK lockdown was announced, and the pandemic became a reality. With occupational safety and health professionals on the frontline in ensuring everyone who goes to work, returns safely to their families at the end of the day. All plans for a foil-covered, celebratory extravaganza were shelved, as IOSH magazine rose to a challenge like no other it had faced before.
National Residential Landlords Association – Property
Created to unify members and stimulate engagement, Property is the quarterly magazine for the National Residential Landlords Association (NRLA).
Reflecting the member-first ethos of the organisation, the magazine showcases diverse, unique and inspirational landlord stories alongside the association’s campaigns and research work, legislation updates and practical advice.
As a predominantly online organisation, the NRLA’s 68-page full colour magazine – first published in Spring 2020 – is a tangible member benefit, complementing and fully integrated with content created for the association’s online communication channels.
The landlord audience is diverse, with a variety of needs, and the aim from the outset was to create a positive, forward thinking publication that could communicate with authority yet in a straightforward and engaging way with the NRLA’s membership.
The magazine is not only a valuable tool when it comes to informing, educating and inspiring members, it can also be a useful tool when it comes to recruitment and adding value to membership.
All this combines to create a positive, compelling and product, aligning with the organisation’s over-arching aim, to create a rental sector that works for all.
Nautilus International – Nautilus Telegraph
Nautilus International is the trade union for maritime professionals at sea and ashore, representing more than 20,000 workers including ship masters (captains), officers, ratings, officer trainees and shipping industry personnel.
The Nautilus Telegraph is the Union’s flagship monthly magazine, providing industry news, information from inside the Union, members views, campaign updates, SMT profiles and in-depth features on industry topics.
In the past year, the Telegraph has covered in detail the most pressing issues affecting the industry including the crew change crisis caused by the COVID-19 pandemic, diversity and inclusion within the industry, crew welfare and the value of seafarers to our economies.
Throughout a challenging year, the Nautilus Telegraph has served as a lifeline to seafarers around the globe, keeping them informed with authoritative, insightful and credible news and advice, whilst acting as a valuable campaigning and engagement tool to secure genuine change to the benefit of maritime professionals around the world.
The Institute and Faculty of Actuaries – The Actuary
The IFoA is the chartered professional body dedicated to educating and regulating over 32,000 actuaries worldwide, overseeing their development at all stages of qualification throughout their careers. Its member magazine The Actuary has been providing in-depth, authoritative coverage of all things actuarial since 1990 and marked a milestone 30th anniversary in 2020. But the magazine is not just celebrating 11 issues per year for the past three decades.
It celebrates the many volunteers who have joined the editorial team and the hundreds of members who have contributed to make the title the highly valued communication tool it is. So much so that in a recent reader survey 96% of respondents said they are satisfied, very or extremely satisfied with the The Actuary magazine.
In short, The Actuary is written by actuaries for actuaries. And as such, it has a truly unique story to tell. Never has there been a better time to recognise the pride and passion of the actuarial profession that its membership magazine embodies.