Leaders’ Insights: Frances Baskerville, Secretary-General, CIRMIn what ways has your role as an association changed since March 2020?
CIRM has strengthened as a result of the pandemic. Everyone is closely connected and familiar with methods of working under the current regime of homeworking. Without question, all would like to meet face to face and the upshot of that is that when we do get together for a conference at the end of 2021, we will hold a bigger and better event! A couple of our member companies have gone to the wall, but in general absolutely everyone has done their utmost to make things work – and they are.
What will you be looking for in a winning entry? What will make it stand out for you and differentiate it from the rest?
I will want to see adaptability and innovation in work practices. I will look for flexibility from the top (towards individuals and their circumstances) and in particular adjustments to working hours with regard to childcare etc. I’ll also look for confirmation that there was / is Investment in hardware support and genuine investment in the mental health of the workforce. It would be nice to read about trust, and how much this is a part of delivering the service and also whether there are plans to recover and revert to work methods as before, or whether changes made will remain. (ie whether COVID was an opportunity for change and actually a positive event or the opposite.)
Frances Baskerville is a judge at the 2021 Association Excellence Awards