Read what our Judges are looking for this year …

We asked our 2021 judges what they will be looking for in a winning entry. Read their responses below on what will make your entry stand out and differentiate it from the rest:

France Baskerville, Secretary-General, CIRM
will want to see adaptability and innovation in work practices. I will look for flexibility from the top (towards individuals and their circumstances) and in particular adjustments to working hours with regard to childcare etc. I’ll also look for confirmation that there was / is Investment in hardware support and genuine investment in the mental health of the workforce. It would be nice to read about trust, and how much this is a part of delivering the service and also whether there are plans to recover and revert to work methods as before, or whether changes made will remain. (ie whether COVID was an opportunity for change and actually a positive event or the opposite.)

Catherine Logan, Regional Vice-President for EMEA, GBTA
In a world of free content associations need to differentiate themselves by being laser focused on delivering member value in innovative ways with a not for profit budget – that’s what I am looking for.

Nick Pahl, CEO, Society of Occupational Medicine
• Innovation
• Collaboration
• Overcoming barriers beyond traditional service models
• Success in aligning with best practice and the evidence base to demonstrate outcomes

Julian Mund, Chief Executive, Pensions & Lifetime Savings Association
Something different, original and innovative. I want us to learn, be challenged and inspired what they have done

Dr Bernadette Adeyileka-Tracz, Founder and Chief Operating Officer (COO), Diabetes Africa
When judging the awards I will be looking for entries that demonstrate real impact in their target communities, backed-up (where possible) with metrics. How did you or your association make a difference? What was the positive change as a result of your efforts? How significant was this change in context of the existing environment? Associations that can show this clearly and concisely will definitely have an advantage

Darren Caplan, Chief Executive, Railway Industry Association
It’s really important that entries tell a story, quickly and succinctly, about what the association has done and what has been the direct result of that work. Winning entries demonstrate genuine impact, with a clear link – and evidence – between the association’s actions and step-changes in results, whether external to the organisation or in terms of significantly improving member experience. Independent measurement or survey results and supportive references from members also help make the case!